Web3 Identity, Cross-Chain Interoperability, and the Role of AXL

Part 1: Will .eth Domain Names Gain Traction?

Ethereum Name Service (ENS) domains, identifiable by their .eth suffix, are rapidly gaining traction within the Web3 ecosystem. As of mid-2025, over 1.7 million .eth domains have been registered, demonstrating significant organic adoption since ENS launched in 2017.

Why .eth Domains Are Gaining Popularity:

• Human-Readable Wallet Addresses: ENS converts complex Ethereum wallet addresses into simple names like alice.eth, making transactions more intuitive and reducing the risk of human error.

• Secondary Market Activity: Premium ENS domains are being sold for high prices—e.g., agent.eth fetched 42 ETH in July 2025, highlighting growing demand and speculative interest.

• Multifunctional Identity: ENS domains are being used for Web3 login credentials, NFT verification, DAO memberships, and decentralized website hosting via IPFS.

• Growing Ecosystem Integration: Wallets like MetaMask and Trust Wallet, along with platforms like OpenSea and Lens, natively support ENS identities.

ENS domains are quickly becoming the identity layer for the decentralized web, akin to what .com was for Web1.

Part 2: Will Traditional Companies Be Interested in .eth Domains?

Business Case for .eth Domains:

• Brand Protection: Owning a .eth domain (e.g., gucci.eth) prevents cybersquatting and ensures future brand security in the decentralized space.

• First-Mover Advantage: Major companies like Budweiser, Puma, and Gucci have already claimed .eth domains, positioning themselves as forward-thinking brands.

• Crypto Payments: .eth names can function as wallet addresses, enabling simplified and branded crypto payment solutions.

• Web3 Credibility: Adoption of .eth domains signals innovation and credibility within blockchain-native communities and the growing DeFi landscape.

In short, .eth domains are becoming digital real estate, and traditional companies have both brand and operational incentives to secure them.

Part 3: Example – Should an IT Firm Acquire a Domain Like data-backup.eth?

Let’s take the example of an IT firm offering data backup services (e.g., databackup.com). Acquiring data-backup.eth would bring several benefits:

Practical Benefits:

• Simplified Crypto Transactions: Clients and partners can send payments to a simple .eth address instead of a complex hexadecimal address.

• Unified Brand Identity Across Web3: One consistent identity across wallets, dApps, and decentralized platforms.

• Decentralized Web Hosting: The .eth domain can be mapped to decentralized storage solutions like IPFS or Arweave.

• Secure Messaging and Verification: Integrations like Mailchain or Lit Protocol allow for messaging and content verification via the .eth domain.

• Future DeFi Participation: The company can eventually use the domain for staking, issuing NFTs, or participating in cross-chain liquidity pools.

Strategically, securing data-backup.eth futureproofs the brand's relevance in the evolving decentralized internet.

Part 4: AXL and Axelar Network – Streamlining Cross-Chain Payments

AXL is the native token of the Axelar Network—a decentralized communication layer that connects over 60 blockchain ecosystems. The network is engineered to streamline cross-chain payments, general message passing, and dApp communication.

Key Features and Functions:

1. Cross-Chain Payments and Interoperability:

   • Axelar enables one-click transactions across chains.

   • Users can send tokens from Ethereum to Cosmos (or other chains) without manually bridging or converting assets.

2. AXL Token Utility:

   • Staking: Token holders secure the proof-of-stake consensus.

   • Governance: AXL holders vote on protocol upgrades and governance changes.

   • Transaction Fees: AXL is used to pay for network fees.

3. Gas Fee Abstraction:

   • Axelar automates gas conversions, allowing users to pay gas once in the source-chain token.

   • For example, a transaction from Ethereum to BNB Chain would only require ETH—the system handles the rest.

4. Growing Ecosystem:

   • Already integrated with:

     • Lido: Bridging stETH to BNB Chain

     • dYdX: Enabling cross-chain deposits

     • Circle: Powering composable USDC liquidity

5. Security and Architecture:

   • Uses a decentralized validator set with quadratic voting.

   • Emphasizes censorship-resistance and network robustness.

AXL + XRP Ledger (XRPL) Integration

Axelar plays a pivotal role in enhancing XRP’s utility through integration with the XRPL and its new EVM-compatible sidechain:

Benefits:

• Bridging XRP to XRPL EVM Sidechain: Allows developers to build Ethereum-compatible dApps on XRPL infrastructure.

• Wrapped XRP (wXRP): Functions as the gas token on the sidechain.

• General Message Passing (GMP): Enables XRPL contracts to interact with smart contracts on Ethereum, Solana, and Cosmos.

• Cross-Chain Liquidity: XRP can now be used in lending protocols, liquidity pools, and programmable DeFi workflows.

• Institutional Adoption: Enhances XRP's appeal for real-world asset (RWA) tokenization and compliance-focused finance.

Final Summary

Topic	Highlights
.eth Domains	Human-readable identities, growing brand relevance, secondary market growth
Traditional Business Use	Brand protection, Web3 signaling, payment endpoints
Practical Use Case	Seamless payments, decentralized hosting, crypto-native branding
Axelar + AXL	Cross-chain payments, gas abstraction, staking/governance, dApp interop
AXL + XRP	wXRP as gas token, XRPL EVM bridging, institutional-grade cross-chain liquidity

Together, ENS and Axelar represent foundational infrastructure for Web3: the former for identity, the latter for interoperability. They are converging technologies poised to power the next generation of decentralized applications and digital commerce.